Diane Tey
Copy my email
Project Jarvis Case Study
From user research to published white label events mobile app
Introduction
Ascential is a specialised, global information company that tends to have a focus data in the fashion industry. They also run events such as Cannes Lions and Money20/20. I helped design a reusable event-app platform that could be adapted across major festivals while helping attendees discover sessions, build schedules and connect with relevant people.
Company
Ascential
Teammates
Lead Product Designer, Product Owner, FE and BE Developers
My role
Product Designer
Objectives
Design an event app to be interchangeable between the different major festivals Ascential ran (i.e. Cannes Lions, Money20/20, etc) using reusable components that could be themed quickly and easily. I was in charge of making a design that would be technically easily changed for the events, as well as easy to use for the end user.
At the time, the company used external apps for their events. The goal of my team was to bring the app in-house and create a unique experience to our users. I was a Product Designer with a Lead Product Designer, Product Owner, two Front End Developers, and a Backend Developer.
Workshop
To understand our users better, we got stakeholders together to go over the problems, personas, and opportunities within the Cannes Lions event.
Visual Audit
To get to the core of the Money20/20 event and branding, I went through audits, workshops, etc. I learned a lot about the inconsistencies and issues surrounding the events and how overwhelmed and confused users could potentially be.
Cannes Lions
Through our workshops, I discovered that attendees wanted to network and discover sessions by using dot voting. From this, we brainstormed different ways to engage the user for networking.
Money20/20 Asia Login and Onboarding
From our findings, I decided to try and focus the user by helping them create a networking profile, using tags to define what they are interested in. This prototype showed an idea of how the user could get logged in and helped them set up their profile for networking.
Money20/20 Asia Home
On the homepage, I used the space to help users explore and discover more about the event sessions and speakers on the home page, suggesting upcoming sessions as well as sponsored ones. I also made it easy for them to search for a speaker they were interested in.
Money20/20 Asia Chat
From our findings, I decided to help facilitate networking, a chat feature might help. Chat was designed to help users find other attendees using their networking profile (tagged when on boarded) to help connect them effectively.
Challenges
The most challenging part of the app was the Chat section, which had seen several reworks through the course of the project.
The requirements for what it needed to do vs. what the project owner wanted it to do was difficult to balance. Eventually, we came to a compromise that emphasised the user’s experience over cool functionality while keeping it engaging and delighting the user.
Conclusion
The app was quite successful in helping users learn about new events, though they were still overwhelmed with the amount of content there was to see. Being able to favorite events allowed them to build their own schedule of what they were interested in. The chat function was not as successful as we thought it would be, I learned through guerilla testing that users already use other chat apps to keep in touch with their team. Overall it was a positive experience and I learned a lot through it.
Check out my other projects
Diane Tey
Copy my email
Project Jarvis Case Study
From user research to published white label events mobile app
Introduction
Ascential is a specialised, global information company that tends to have a focus data in the fashion industry. They also run events such as Cannes Lions and Money20/20. I helped design a reusable event-app platform that could be adapted across major festivals while helping attendees discover sessions, build schedules and connect with relevant people.
Company
Ascential
Teammates
Lead Product Designer, Product Owner, FE and BE Developers
My role
Product Designer
Objectives
Design an event app to be interchangeable between the different major festivals Ascential ran (i.e. Cannes Lions, Money20/20, etc) using reusable components that could be themed quickly and easily. I was in charge of making a design that would be technically easily changed for the events, as well as easy to use for the end user.
At the time, the company used external apps for their events. The goal of my team was to bring the app in-house and create a unique experience to our users. I was a Product Designer with a Lead Product Designer, Product Owner, two Front End Developers, and a Backend Developer.
Workshop
To understand our users better, we got stakeholders together to go over the problems, personas, and opportunities within the Cannes Lions event.
Visual Audit
To get to the core of the Money20/20 event and branding, I went through audits, workshops, etc. I learned a lot about the inconsistencies and issues surrounding the events and how overwhelmed and confused users could potentially be.
Cannes Lions
Through our workshops, I discovered that attendees wanted to network and discover sessions by using dot voting. From this, we brainstormed different ways to engage the user for networking.
Money20/20 Asia Login and Onboarding
From our findings, I decided to try and focus the user by helping them create a networking profile, using tags to define what they are interested in. This prototype showed an idea of how the user could get logged in and helped them set up their profile for networking.
Money20/20 Asia Home
On the homepage, I used the space to help users explore and discover more about the event sessions and speakers on the home page, suggesting upcoming sessions as well as sponsored ones. I also made it easy for them to search for a speaker they were interested in.
Money20/20 Asia Chat
From our findings, I decided to help facilitate networking, a chat feature might help. Chat was designed to help users find other attendees using their networking profile (tagged when on boarded) to help connect them effectively.
Challenges
The most challenging part of the app was the Chat section, which had seen several reworks through the course of the project.
The requirements for what it needed to do vs. what the project owner wanted it to do was difficult to balance. Eventually, we came to a compromise that emphasised the user’s experience over cool functionality while keeping it engaging and delighting the user.
Conclusion
The app was quite successful in helping users learn about new events, though they were still overwhelmed with the amount of content there was to see. Being able to favorite events allowed them to build their own schedule of what they were interested in. The chat function was not as successful as we thought it would be, I learned through guerilla testing that users already use other chat apps to keep in touch with their team. Overall it was a positive experience and I learned a lot through it.
Check out my other projects
DT
Copy my email
Project Jarvis Case Study
From user research to published white label events mobile app
Introduction
Ascential is a specialised, global information company that tends to have a focus data in the fashion industry. They also run events such as Cannes Lions and Money20/20. I helped design a reusable event-app platform that could be adapted across major festivals while helping attendees discover sessions, build schedules and connect with relevant people.
Company
Ascential
Teammates
Lead Product Designer, Product Owner, FE and BE Developers
My role
Product Designer
Objectives
Design an event app to be interchangeable between the different major festivals Ascential ran (i.e. Cannes Lions, Money20/20, etc) using reusable components that could be themed quickly and easily. I was in charge of making a design that would be technically easily changed for the events, as well as easy to use for the end user.
At the time, the company used external apps for their events. The goal of my team was to bring the app in-house and create a unique experience to our users. I was a Product Designer with a Lead Product Designer, Product Owner, two Front End Developers, and a Backend Developer.
Workshop
To understand our users better, we got stakeholders together to go over the problems, personas, and opportunities within the Cannes Lions event.
Visual Audit
To get to the core of the Money20/20 event and branding, I went through audits, workshops, etc. I learned a lot about the inconsistencies and issues surrounding the events and how overwhelmed and confused users could potentially be.
Cannes Lions
Through our workshops, I discovered that attendees wanted to network and discover sessions by using dot voting. From this, we brainstormed different ways to engage the user for networking.
Money20/20 Asia Login and Onboarding
From our findings, I decided to try and focus the user by helping them create a networking profile, using tags to define what they are interested in. This prototype showed an idea of how the user could get logged in and helped them set up their profile for networking.
Money20/20 Asia Home
On the homepage, I used the space to help users explore and discover more about the event sessions and speakers on the home page, suggesting upcoming sessions as well as sponsored ones. I also made it easy for them to search for a speaker they were interested in.
Money20/20 Asia Chat
From our findings, I decided to help facilitate networking, a chat feature might help. Chat was designed to help users find other attendees using their networking profile (tagged when on boarded) to help connect them effectively.
Challenges
The most challenging part of the app was the Chat section, which had seen several reworks through the course of the project.
The requirements for what it needed to do vs. what the project owner wanted it to do was difficult to balance. Eventually, we came to a compromise that emphasised the user’s experience over cool functionality while keeping it engaging and delighting the user.
Conclusion
The app was quite successful in helping users learn about new events, though they were still overwhelmed with the amount of content there was to see. Being able to favorite events allowed them to build their own schedule of what they were interested in. The chat function was not as successful as we thought it would be, I learned through guerilla testing that users already use other chat apps to keep in touch with their team. Overall it was a positive experience and I learned a lot through it.